When Where Will We Live? launched in 2017, National Housing Trust wanted to highlight the importance of affordable housing by elevating resident voices. The campaign traveled across the country interviewing nearly 200 residents and community members about their experiences with affordable housing and how access to federal housing assistance helps residents access greater economic opportunity, health care, supportive services, and education. Across their varied backgrounds and experiences, one element was prevalent in each story: Stable, affordable housing made a positive impact upon each individual and the community in which he or she lived.
The stories in the Where Will We Live? gallery paint a vivid picture that helps to explain a complicated issue, demonstrating that a well-documented story can change perspectives and inspire action through empathy and shared experiences. NHT wants other housing advocates to be able to do the same.
- Storytelling basics: how to develop an audience, key message, and framework for stories;
- Tools, methods, and resources for collecting stories;
- Establishing relationships to collect resident stories; and
- Producing and distributing stories for outreach and communications efforts.