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Why Would I Choose You? Using LinkedIn to Elevate Your Brand

  • 10 Oct 2023
  • 12:00 PM - 1:30 PM
  • ZOOM
  • 23 registrants

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  • Non members of WCCD
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Your personal brand is what sets you apart from others that do what you do. It makes you more visible, hirable, and likable than others with similar qualifications. According to career experts, if you’re in the running for a new job or business opportunity, you will be Googled and what Google finds is your online digital personal brand. This presentation focuses on how to create a consistent, professional, attractive, and authentic personal brand message on LinkedIn and the strategies to elevate your digital personal brand for your career and entrepreneurship.

Elisse Wright Barnes, JD, PhD, Your LinkedN Driving Instructor, is a LinkedIn trainer, communications strategist, and workforce educator teaching adults 45 and better to harness the power of LinkedIn for their job search, career transition, entrepreneurship, and nonprofit leadership. Dr. Barnes provides LinkedIn training in partnership with public library systems in Maryland and New York, workforce and business development organizations and graduate school and alumni programs throughout the United States. Dr. Barnes also facilitates and provides LinkedIn training for the Jewish Council for the Aging’s Career Gateway, a career development course for jobseekers aged 50 and better and partners with nonprofit organizations like The Nonprofit Village in Montgomery County (MD)and Nonprofit Westchester (NY) to teach nonprofit leaders to use LinkedIn for effective donor research and management as well as potential board member recruitment and engagement.


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